As mentioned in my first blog post, Brand Image. Personal or commercial, businesses and companies use social media efficiently in the process of developing and maintaining their brand image. So, how do they use social media exactly? Some companies use personal bloggers to spread information about their brand, others create corporate blogs or profiles on … More Social media, the corporate strategy key
A Facebook profile will often show a persons’ life, in the view they want you to see it. Some people display “perfect lives” on social media, and then there is a big difference compared to their actual life. Maybe even posting pictures, and only feeling happy or worthy when it reaches a hundred likes. Facebook provides a resource … More Individuals online vs offline
A brand image develops over time through advertising and brings value through the customers experience and thoughts. You might know many brands, and you might have many opinions about them without actively thinking about them every day. Some examples are Apple, Google, Coca-Cola, Disney, Nike, Starbucks, and IKEA. The brands impression exists in the customer’s … More Brand image. Personal or commercial?